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Ads rushing out of Limbaugh show?
Progressives take aim at radio program's sponsors

By William Spain, CBS.MarketWatch.com
Last Update: 12:04 AM ET Jan. 30, 2003


CHICAGO (CBS.MW) - A Rush to the exits?

Though still in its infancy, a letter-writing campaign aimed at advertisers on "The
Rush Limbaugh Show," has already claimed a few choice scalps -- and hopes to soon have other
marketers saying
"ditto."

Kicked off last week on the website of a group called Take Back The Media, the effort is
generating a growing buzz
among online progressives (or, if you prefer, "liberals") -- along with hundreds of angry e-mails
to companies that
sponsor what it calls Limbaugh's "hateful chortling and guffawing."

Micheal Stinson, a Vietnam-era veteran, is co-founder of Take Back The Media. Obviously never
a Rush fan, Stinson and
his cohorts were content to largely ignore the king of reactionary talk radio -- until he weighed
in on the recent anti-war
protests, calling participants "anti-American," "anti-capitalist" and "communists," among other
terms.

"He just went too far," said Stinson. "Don't call me anti-American. I served this country."